The Awaaz initiative aims to provide free sanitary pads to rural women with every purchase, with the goal of making pads free in India by 2025. So far, over 13,200 women have benefited from safer periods. Awaaz goes beyond providing pads by educating women about menstrual health, challenging societal norms, and advocating for sustainable solutions. 

The campaign partners with local authorities, educational institutions, and healthcare organizations to secure the accessibility of menstrual hygiene products and foster open conversations.